Name this font – Answer #2
Recently searching a typeface for the design and development of a new logo, Optima turned out to be the ideal choice. This font is elegant without appearing too formal, and as contemporary-looking now as it was years ago. I look forward to sharing with you the results of my efforts in working with Optima when I post the final product.
Optima typeface’s best distinction is it’s clarity and precision. Classified as a serif-less roman the ends of Optima’s letters (terminals) are wide. The curves and straights vary little in thickness allowing the typeface a fluid and clean appearance. This font was first designed in 1952 by type designer Hermann Zapfs. He modelled the font after classical inscriptions from an ancient Roman gravestone in Florence, Italy, at the Basilica di Santa Croce. The letters cut into the gravestone caught the type designer’s interest in that they lacked the traditional serifs. He worked on this typeface for two years (1950-52) creating a font true to its Roman heritage.